We have to remember that as humans, we ought to have empathy. We should keep reminding ourselves that we are helping our fellow humans and business/profits what we do is just a precipitate of this process. Not realizing this will always lead to failure as a human: what is life without compassion, morality, and values?
With customers realizing the superficial game of businesses pretending to be “valuable providers,” a significant revolution has occurred in consumer behavior. Some businesses, realizing this fact, have started being smart by pretending to showcase empathy and value toward customers’ problems without patience.
The result is simple: mercilessly, consumers started cutting down their ties with businesses in the very first interaction itself.
My dear fellow professionals understand that your customer is not just a machine that can’t understand your inner thoughts! You can’t pretend to show empathy, morality, and values. YOU GOT TO HAVE IT!
So, in the era of consumerization, the experiences and human values you deliver matter the most! It’s high time to understand and realize that it’s only value with the human sense that wins; everything else will fade away and not last…
Not realizing this fact is why businesses or professionals aren’t personally motivated by the work they do, as they don’t connect to it and find no relevance in contributing some values.
Most people argue that they value customers more, but are not able to make enough financial progress … The answer to this simple, we don’t value people as much as we value short term profits, we simply view them as cash cows. It is pitiful that a human cannot understand a fellow human’s value and simply tends to forget that they are also consumers ultimately. When one can’t relate to human suffering, it will not be possible to understand the actual problems and work towards solving the conflicts/problems. So, here where IS the question of the relationship with the customer? If this is so, making business or money goes totally out of context and meaningless. Makes no sense!
